Base, mailing, accreditation
Having updated the media database of the previous year and having sent out the announcement of the events, we accredited more than 1,000 media representatives. This figure is twice as high as the previous year. Reporters and cameramen of the most popular Russian tv-channels — Channel One, Russia 1, TVC, Mir, BBC, Moscow-24 — attended various Moscow’s venues.
9 information partners were involved: Russian News Agency TASS, radio stations “Culture” and “Avtoradio”, newspapers Izvestia and Komsomolskaya Pravda, TV-Channels “Moscow 24” and “Zvezda”, Russian Agency of International Information “RIA Novosti” and Yandex.Afisha.
We have developed a visual design of advertising campaign in accordance with the updated corporate identity: avatars, covers for social networks, posters, videoclips. The last ones were broadcasting on 8 and 9 May on the grounds of the celebration: the Cathedral of Christ the Savior, Poklonnaya hill, squares of railway stations, Tsaritsyno and Izmailovsky parks.
Short announcements have been developed for radio stations “Culture”, “Autoradio”, “Humor FM”, “Romance”, “LikeFM”, “NRG”.
Festive fireworks “painted” Moscow’s sky in hundreds of different shades thundering thousands of volleys. 3 064 artists performed at the venues of the celebration. And more than 7.5 million people became spectators and participants of one of the main events of the country.