Hot Wheels has been a staple of childhoods ever since its first toy car sped into children’s lives 50 years ago. On August 25, the Russian Hot Wheels office set a new Guinness world record in Moscow’s Zaryadye Park. The idea, organization and information support of the event — Polylog Consulting Group.
For 6 years Polylog Consulting Group have been cooperating with Mattel Russia, which includes Hot Wheels. On the eve of the anniversary of Hot Wheels, we started thinking: “How to make the day of the brand Foundation absolutely unforgettable?”. The answer has come at once — we need to take a chance, put everything on the line and declare that we will break the world record: our machine will come a record distance on the longest toy track. The previous record was registered two years ago in Arizona: the car crossed 554 meters track. We have said that we will overcome 560 meters.
To count as a valid attempt at least one car had to complete the track without flipping off or completely stopping and, despite some close calls, one managed to successfully complete its journey without leaving the track or receiving putside help.
August 25 has become for us almost the final of The World Cup. The track stretched a huge 560.30 m (1,838 ft 3.05 in) in length — making it longer than the height of New York’s Empire State Building! Start is given. The machine has passed the first turn, the second, the last one and have finished in 3 minutes and 15 seconds. Record has set. And then like in the best traditions of the finals of Formula 1- champagne flowed like a river.
Today is a significant day for Mattel Inc. Russia’s Hot Wheels brand team. We have set the new world record and got into the Guinness book of records. Today’s event will certainly go down in history, and we are very pleased that each of you have been involved in this success,- said Mattel CEO in Russia Alexey Dmitriev.
On the day families gathered to watch the toy car speed around the Moscow park, as well as local TV channels which came to cover the event.
The track consisted of 1,112 regular straight track pieces, 50 boosters and four sharp, nail-biting turns with more than 100 people helping to build it between midnight and 9am.
Before the attempt took place, the track was measured by a qualified surveyor in the presence of adjudicator Seyda Subasi Gemici. Afterwards, adjudicator Seyda awarded Mattel Inc. its official Guinness World Records title certificate at the finish line.
More than 50 media representatives and about 90 thousand guests witnessed the record. Children were given more than 8 thousand collection cars, released specifically for the anniversary of Hot Wheels.
Polylog-team is very grateful to Mattel for have been trusting in us for 6 years in a row and giving us the opportunity to be involved in such grandiose and interesting projects.