The ISUZU press breakfast organized by the Polylog Consulting Group was held on the 18th of April 2017. Representatives of top business and automobile media outlets had an opportunity to communicate with ISUZU spokesmen.
50 dealers. Trucks from 3.5 to 33 tons
Isuzu Motors Ltd. is a Japanese commercial vehicles and diesel engine manufacturing company headquartered in Tokyo. Its principal activity is the production, marketing and sale of Isuzu commercial vehicles and diesel engines.
CEO and chairman of board of directors both took place in the press event in order to provide journalists with most relevant and interesting information. Press breakfast’s agenda was focused on the results of the 1st quarter of 2017.
During press breakfast spokesmen and journalists had an opportunity to discuss not only the activity of ISUZU RUS but to dispute on the problems of the market of commercial vehicles, its tendencies and forecasts. Moreover, ISUZU RUS announced launch of heavy trucks of C- and E-series and introduction of the new ISUZU D-Max Arctic Trucks.
Media coverage result is 56 publications
We were also responsible for the invitation campaign ensuring attendance of business media outlets (Rossiyskaya gazeta, RBC, Interfax, RIA) and automobile media (AvtoVzglyad, Za Rulem). The total number of publications made up 56.
Polylog Consulting Group launched cooperation with ISUZU RUS in the format of complex PR support in 2017. According to the format Polylog is responsible for the communications strategy, strategic planning and PR support of the brand and corporate events on the federal and regional level. We work both with traditional and new media. Our competence in event management enables us to be a great assistant in event organization giving us opportunity to establish technical support as well.