On 12 March 2015, Four Seasons Hotel Moscow hosted MATTEL's first licensing conference. The event gathered company's existing and potential partners. The event was organized by Polylog Consulting Group.

The conference was devoted to company's key initiatives, sales, merchandising, marketing, and licensing strategies for 2016. Major Mattel brands and new style guides were presented.

Andrey Savchenko, Mattel CEO in Russia, gave an opening speech to the guests.

MATTEL's first licensing conference

3 Fashion Shows and 5 Nominations

Three fashion shows featuring children as models were held during the conference. The children presented new Barbie and Monster High apparel collections. The shows became an introduction to a presentation by Guzel Davletshina, licensing manager, who talked in detail about the upcoming launches of these and other brands.

Partners were awarded for their results in 2014 during the second part of the event. Winners in 5 nominations received memorable awards.

During the conference, all participants had an opportunity to make a photo with Barbie model on the background of press wall.

After the event, all participants received Barbiе dolls and Mattel product catalog as gifts.