On June 25, we held an event for Logitech (Russia), the global leader of computer peripherals. Naturally, the event was timed to coincide with the FIFA World Cup. The company presented a special Global Fan Collection of computer mice in the colors of the national flags of participating countries.
The World Team of 11 mice were put on the special football mini field. That evening, the installation became an Instagram hit with #Logitech hashtag. Logitech's "Stadium" was aired on Hi-tech show (Russia 24).
G502, 12,000 DPI, 2014 World Cup
In addition to "sport" mice, Roman Monin, CEO of Logitech (Russia), and Mark Chaplin, Marketing Manager for Eastern and Southern Europe, showed the newest G502 Proteus Core cyber sport mouse. It boasts the highest sensitivity among the mice of this class — 12,000 DPI and an integrated 32-bit microprocessor. Such gadget will give anyone a chance to become a world champion in the virtual version of 2014 FIFA World Cup.
X100 and X300, 50 Journalists
The new Logitech X100 wireless speakers and MiniUEBoom speakers of Ultimate Ears subsidiary brand, which allow to listen to music and watch football anywhere, keyboard covers for the latest Samsung tablets, and other devices were also presented.
The event ended in joint viewing of Argentina-Nigeria match.
The event attracted 50 journalists of the leading IT and gaming mass media.
The Russian office of Logitech has been a client of Polylog Consulting Group for eight years.