Chapurin for Barbie®, a capsule collection created by the famous Russian designer specially for the legendary brand, was shown as part of the official program of the Russian Fashion Week on March 31, 2014.
Polylog team developed and implemented the strategy of the project by ensuring a full-cycle PR and event support of the show. More than 100 information pieces concerning the collection have already been released.
Chapurin for Barbie® collection combines the recognizable image of Barbie® and the intellectual design of Chapurin. Sharp lines, minimum details, and clear bright colors — the collection featured all the hottest modern trends.
25 Female and 5 Children Looks
25 female and 5 children looks were demonstrated on the catwalk and caused a storm of applause and the most positive reviews in press. According to fashion bloggers, Chapurin for Barbie® show was the most charming experience of the whole Fashion Week!
Children looks were delivered by young stars: Stefaniya Malikova, Nastya Tompson, Vera Ryabtsova, Sonya Georgiyeva, and Michelle Stolie.
The show was attended by famous fashion-mongers from the capital: Olga Tompson, Anastasiya Ryabtsova, Snejana Georgiyeva, Musya Totibadze, Evgeniya Linovich, Elena Kuletskaya, Nadya Ruchka, Yekaterina Odintsova, Yuliya Prudko, Yuliya Alipova, Elmira Abdrazakova.