18 of april 2008 in Moscow club "Gazgol'dernaya" were held a presentation within the framework of the big project "Hair style guide from Philips". For journalists from the top lifestyle magazines was presented Russian version of the "Guide". Agency "Polylog" controlled organization of the event and provided mass-media coverage.
For that presentation arrived a special guest, famous master of style from Holland and artistic director of the Philips HairCare Andy Uffels. He created six fashionable and impressive hairstyles that reflect his point of view on actual trends in hairstyle fashion, make-up and clothes this summer.
At the presentation there attended representatives of more than 50 magazines, such as Vogue, GQ, Elle, HairStyle, Gloria and some others.
During the presentations journalists have seen a maser-class in hairstyling using Philips gadgets. Everyone could take part in that master-class — as a model, or as a master of style. There were also a special session on the topic of body-care stuff: epilators, bikini-trimmers, home solaria.