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Public relations

Polylog was founded as a PR agency. PR is our first and main competence. We have worked with every sector of the economy: starting with nuclear industries to Barbie dolls. We have established relations with media as Polylog Consulting Group hosts press centers at most major business events. Our contact base exceeds 1 thousand journalists.
Get in Touch
Maxim Suchkov, Business Director
Maxim Suchkov,
Business Director

Public opinion management
Getting into the public eye with the targeted image is the result

We provide services that allow our clients to establish effective communication with:

  • Consumers
  • Investors and stakeholders (IR)
  • Distributors
  • Suppliers
  • Emploees
  • Media
  • Authorities (GR)
  • Experts
  • Local dwellers

We have proved experience in working with both traditional journalists and new media tools. Key messages also adapt depending on core audience:

  • Press materials
  • Brand journalistics
  • Native advertising
  • Video blogging
  • Expert articles
  • Infographics
  • Annual reports
  • Corporate publishing
  • Video, 2D and 3D animation
  • Traditional publications and other
  1. PR has turned out to be a natural way of communication with the public that provides great trust to the source.
  2. Reputation is formed by PR tools. Aimed development of reputation capital means establishing positive and lasting relations with the audience.
  3. PR launches dialog with the public. You are not only a speaker but a conversation partner.
  4. Flexibility is our nickname. PR is a long-term strategy that can swiftly adopt to external shifts and changes.
  5. PR costs less in comparison with direct advertising.
  6. PR does influence financial standing. Not that directly and measurably as advertising but still does. Interested in advertising, a consumer is looking for additional information. And here again you will benefit from PR.

A brief summary of our work
Traditional tools and advent of new technology

PR Strategy development

  • Market research
  • Expert survey
  • Strategic sessions
  • Work planning
  • Brand positioning
  • Communication tools’ development

Regular media screening

  • Drawing up of a target media list
  • Publications’ quantity & quality analysis
  • Search queries’ compilation
  • Media screening
  • Press clipping
  • Content analysis
  • Citation indexing
  • Critics’ analysis
  • Counter theses development

Media and blogger pools formation

  • Research of relevant media outlets and bloggers
  • Intersection of interests search
  • Media list compilation
  • Contact establishment
  • Requests handling
  • Preparation of materials
  • Regular contacting

Special projects management

  • Definition of a target audience and communication channels
  • Concept development
  • Planning
  • Content generation
  • Project promotion

Expert pool formation

  • Screening of relevant experts
  • Publicity analysis
  • Contact establishment
  • Assistance in material preparation
  • Initiation of public performances and expert comments
  • Invitation to events
  • Regular contacting

Side events integration

  • Profile event screening
  • Program analysis
  • Slot reservation
  • Preparation of materials
  • Technical support
  • Preparation of press materials
  • Media outlets invitation

Event management

  • Concept development
  • Planning
  • Program management
  • Invitation campaign
  • Technical support
  • Logistics
  • Catering
  • PR support

Content generation

  • Text preparation
  • Design
  • Photo and video
  • Production
  • Content placement
  • Testing
  • Correction

Examples of PR projects

Agency specializes in complex PR support of events, experts and brands. The majority of our clients come back to us with a request for constant PR assistance.

It's always nice when customers are happy

Outstanding results of work as the main supplier of PR services… Events for the press and dealers, corporate media, press tours

Peter Vullings, Philips Peter Vullings, General Manager of Philips Consumer Lifestyle Russia and CIS

The agency is a highly professional consulting company. Cooperation is not only fruitful, but also enjoyable

Roman Monin, Logitech Roman Monin, Regional Director CIS at Logitech

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