On 21 May 2015, Moscow Transportation Department held a charitable event in VDNKh Park to honor the 90th anniversary of Moscow taxi service. Mikhail Slobodin, VimpelCom CEO, supported the holiday and participated in a charitable car ride together with Russian show business and sports stars. Throughout the day, taxi cabs driven by star drivers were circling the city. Taxi rates were as usual, but all money gathered by the participants were donated to Chulpan Khamatova and Dina Korzun's Gift of Life Foundation. Polylog Consulting Group provided informational and organizational support for Beeline during the event.

90th anniversary of Moscow taxi service

16 Stars and Mikhail Slobodin

The crew took a “star selfie” before the ride. Alexander Revva, Konstantin Khabensky, Anfisa Chekhova, Dima Bilan, Iosif Prigozhin, Alexey Chadov, Sasha Savelyeva, Eugene Plushchenko, Valeriya, Alexey Kortnev, Maria Kozhevnikova, Irina Slutskaya, Chulpan Khamatova, Yana Rudkovskaya, Mikhail Porechenkov, and Timur Rodriguez took part in the event together with Mikhail Slobodin. Photos from the holiday can be found in participants' Instagram accounts.

90th anniversary of Moscow taxi service

Over 40 Media Publications

Forty-four publications mentioning Mikhail Slobodin and showing his photo were published in popular media, such as Rossiyskaya Gazeta, Hello!, StarHit, spletnik.ru etc.

It is worth noting that publications about Beeline's participation reached the total audience of more than 2 million people. Mikhail Slobodin's post in Live Journal collected over 340 comments and stayed in the TOP 20 Runet's popular posts for 24 hours.