On 20 February 2014, a presentation of VimpelCom's business strategy took place in Fitil Movie Club. Polylog Consulting Group was a technical organizer of the event.

The main idea of the presentation was the brand's new client strategy − Beeline − Simple. Convenient. For You. The strategy is fully based on clients' needs and expectations, as well as on a detailed analysis of their user experience and feedback.

VimpelCom’s CEO Mikhail Slobodin and the head of Beeline's Information and Entertainment Services Department Ekaterina Ogneva spoke to journalists and bloggers.

Polylog together with Beeline press service provided for the venue design and media invitations.

Presentation of VimpelCom's business strategy

Over 65 Journalists and Bloggers

More than 65 Russian journalists and bloggers were present, including Russia 24 and Russia 2 TV channels, Interfax, Bloomberg, Reuters, RBC news agencies, Commersant, Commersant Dengi, Komsomolskaya Pravda, Delovaya Moskva, Comnews, PC Magazine, Chip, Navigator Igrovogo Mira print editions, as well as popular online media such as Telecom Daily, Mobile-review, Content-review, Cnews, IXBIT, THG.ru, 3Dnews, Iguides,ru, E-xecutive.ru, and others.

Polylog is cooperating with VimpelCom since January 2014 after the agency won a tender for end-to-end PR support of Beeline brand in the Russian Federation.