In August Adobe Systems Inc. conducted amnesty for computer pirates — a campaign aimed at preventing intellectual piracy in Russia. That month the corporation did not initiate verification of end-users of unlicensed software which was copyrighted by Adobe. At the same time there were held workshops, free consultations and training sessions for those who want to legalize and purchase the software. Information support to the campaign was provided by “Polylog” consulting group.
In addition, Adobe software users could purchase subscription to Creative Cloud with discounts up to 40 %.
At the start of the campaign, the “Polylog” CG organized a press briefing where the Head of Adobe Systems Department of Anti -intellectual piracy in Russia and in CIS countries Igor Slabykh announced the act of pardon for users of unlicensed software in the Russian Federation.
The amnesty coincided with the entry into force of the “anti-piracy” law in Russia, so the press conference attracted a lot of attention in the federal mass media and in specialized IT— publications.
More than 200 articles, 1000 participants and 400 projects
There was also a competition for the best poster on anti-piracy theme at the advertising portal Adme.ru. The information about the campaign was spread through groups on facebook.com, vk.com, accounts on Twitter and Instagram.
At the end of the campaign more than 200 articles were published in the national and regional media including: RIA Novosti (Digit.ru), PRIME, ITAR –TASS, TASS — Telecom, Business -TASS, Interfax, Gazeta.ru, Business FM, C -News (RBC), Expret.ru, Echo of Moscow, Russian News Service and others. More than 300 reports on the Adobe amnesty were tagged in social networks. In less than a month the groups in Facebook and in “Vkontakte” gathered about 1000 participants. More than 400 works were submitted to the creative competition.
Since 2008 “Polylog” has been implementing programs for the protection of intellectual property, it also conducts PR-actions and information campaigns to combat software piracy in Russia. In collaboration with world leaders in the IT-market “Polylog” will continue to inform users of major risks associated with the use of illegal software, and the opportunities for legalization for all comers.