Presentation of the new brand of Mattel called Ever After High took place in June 2014 and was organized by Polylog Consulting Group. The representatives of leading mass media, as well as the stars of the Russian show business attended the event.
Ever After High is a brand built around the history of school where the children of famous characters of fairy-tales study in order to repeat their parents' life stories.
5 Dolls, Fairy-Tale Installations, a Cartoon, and Workshops
As part of the presentation, Polylog delivered an installation in the form of a castle school with 5 key doll characters of the brand. The presentation also featured the first airing of the cartoons of the first season and the brand's signature song. The kids attended the workshops where they were taught how to braid magic bracelets and create hairdos of a real fairy-tale princess.
More than 80 Representatives of Mass Media and Stars of the Russian Show Business
More than 80 representatives of mass media, as well as the popular stars of the Russian show business attended the presentation of the Ever After High brand by Mattel. Among the guests of the event, there were Irina Muromtseva, Darya Mikhalkova, Katya Odintsova, Evgeniya Linovich, Yekaterina Vulichenko, Lyubov Tolkalina, Valeriya Gai Germanika, Yekaterina Mukhina, Olesya Yaroslavskaya, Elena Maksimova, Mikhail Politseymako, Alisa Khazanova, Nastya Sivayeva, Olga Tompson, Yana Laputina, and Stefaniya Malikova. All guests received Ever After High dolls.