On October, 22 as part of the official program of Mercedes-Benz Fashion Week Russia 2012, Dasha Gauser presented her FASHIONISTA Collection designed especially for the legendary Barbie doll. Polylog PR provided organizational and media support services in this project.
The first fruitful cooperation of a global brand and a Russian designer gave birth to Dasha Gauser for Barbie ® Collection. Earlier the best fashion houses designed and presented their Barbie® collections.
The collection includes 21 images: 16 adults and 5 children. The color scheme of the collection is designed in classic for Barbie ® pink shades that are “tamed” in black and white. Katya Starshova (starring as Pugovka in the Russian sitcom “Daddy’s Girls”) and Stephaniya Malikova (daughter of the famous singer and composer Dmitry Malikov) took part in the children’s clothing show.
Well-known representatives of showbiz and fashion world including Alexander Rogov, Elena Malikova, Lena Kuletskaya, Anastasia Kochetkova, Natalia Gantimurova (Miss Russia 2012), Eva Lanska, Zhenya Malakhova and Tonya Shapovalova attended the fashion show.