As a marketing communications channel, PR can use a full range of promotional tools.
Direct and indirect advertising in the press
Our experience working with the national and regional press spans over 12 years. We have direct contacts with publications in more than 50 regions and maintain an in-house database on regional media. We guarantee control at all stages of order execution, optimal price terms and impeccable service. We offer turnkey placement of materials in the press, including planning and designing modules, given the publication's technical requirements and specifications, as well as monitoring publications and compiling final reports.
We also offer placement of materials in corporate media, which are becoming increasingly popular in Moscow and Russia's regions. The advantages of corporate media include audience quality (staff of large and mega-companies) and sustained reader interest in each issue. Advertising in corporate media can be an effective addition to campaigns in traditional media or the basis of a separate campaign to stimulate sales. Based on the client's objectives, we determine which media are suitable and the optimal circulation size.
Corporate greetings and gifts technology
This product is a unified solution to all issues related to the selection and preparation of gifts for employees, clients and partners. Based on your wishes, we compile a list of those receiving gifts, a list of occasions when gifts are to be given, gift options and presentation for each group, and a plan for greetings and gifts looking ahead one quarter (six months, one year). We also ensure delivery of gifts on the chosen day. The advantages of this technology are gains in the quality, range and individuality of the gifts your company presents to those it values.
Systematic organization of exhibition activities
This service is particularly valuable for companies often involved in exhibitions, including overseas. At the start of the year, we compile a list of activities in which it makes sense for the company to participate, define the format and program for participation, and develop all the advertising products and information needed for participation in the event. Creating an annual program for participation in exhibitions and conferences optimizes logistics and reduces costs (registration fees, transportation, visas, etc.). Advance planning of exhibition activity can optimize the time and cost of the production and transportation of equipment and materials for an exhibition (fewer trips, lower customs fees, etc.). Polylog organizes logistics jointly with Corporate Travel, which is part of the group and specializes in business travel and corporate tours and events.