Samsung Electronics — exhibition

Samsung

Challenge

Promote the concept of digital freedom, as reflected in the company's latest designs; organize an exhibition.

Solution

Polylog designed and organized the entertainment component of the exhibition at Moscow's Novy Manezh. There were prize giveaways and contests for visitors every day (vacuum ball, karaoke, a contest for music lovers, and a children's drawing contest). Young actors from Moscow theaters were involved as exhibition hosts, and the event also featured clowns and stilt walkers. The music was provided by the Oleg Lundstrem jazz band, a string quartet, and popular singers.

Samsung

Results