Challenge

Provide integrated PR support for Lukoil brands (fuels and motor oils).

Solution

The project included the launch of a new brand on the Russian market: an environmentally safe diesel fuel, Lukoil Euro-4, along with PR support for Lukoil and Teboil motor oils. A detailed strategy was designed for communicating with automotive publications, auto equipment dealers, and car enthusiasts on popular automotive forums.

Results

The program resulted in the publication, during a seven-month period, of more than 200 non-advertising items on Lukoil's brands.